Search engine optimization is THE most cost effective way for a company to market their products and services. Below are 5 extremely valuable search engine optimization tips:
1. Content is Key
Webmasters are extremely concerned with optimizing their code and as a result, they often forget about optimizing the content. As optimization tips go, this is one you should pay close attention to. The first 200 words of your home page should be loaded with keywords, this includes your headline. Some search engines, particularly those that ignore meta tags, will actually use the first few lines of text (including the headline) as your site description.
2. Utilize Static HTML
You don't need a "dynamic" website unless you have dynamic content, such as airline seat availability and pricing which needs to be dynamically published from a database because it constantly changes. You may store your website in a database but you're better off publishing it as a static HTML website. It's cheaper, the pages will download faster, and search engines will find it easier to comprehensively index your website.
The less HTML code you have, the better, as it makes it easier and faster for the search engine to index your page. Aim for a total page weight of 50 KB for any page (that's including graphics). Certainly, anything over 100 KB is going to be slow, and some search engines don't like pages that are over 100 KB.
Using Anchor Text Optimization In Your Article Viral Marketing Campaign
What is Anchor Text Optimization?
Anchor text optimization consists of the visible hyperlinked text on a webpage (e.g. in your article). Here s an example of anchor text optimization: Articles for Ezines. Putting your keywords into the anchor text has been discovered to be a significant factor in search engine rankings, as found in Google.
The History of Anchor Text Optimization.
Anchor Text Optimization was discovered by bloggers and has also been referred to as google bombing . The bloggers in an experiment, put the anchor text of miserable failure into their links, all pointing to the ..
3. The Title Tag is Critical
The title tag is the single most important piece of content for people who search. Keep it short: Don't have more than 60 characters (with spaces), which is roughly 8-10 words. Lead with the most important careword for that particular page. Always start off with what is specific about the page and move to what is general. Many websites begin their title with their brand or organization name, and then follow with what is unique about the page. (This is a very common mistake, so check out your website.)
4. Optimize Your Images
This is another optimization tip that many people forget about. However, through use of your "alt" image attribute tag, you can slip in an extra keyword phrase or two that describes the picture users are about to see. The text only shows up when the user has turned off the 'view images' option in their browser or the image fails to load. But some search engine robots will pick it up too and the extra keywords could help your ranking. So take a few seconds to implement this optimization tip on your site and you could see improved results soon.
5. Why You Shouldn't Optimize Your Own Site
Holistic Search Engine Optimization
We all have heard that search engines are the number one resource for consumers to research and buy products or services online. In fact, marketing studies have shown that over 70% of web surfers use search engines to locate online merchants. The ramification of this statistic is simple: if you want to reach the members of your target market you need to make sure that your business web site appears in popular search engines.
Search engine optimization (SEO) can help you achieve this. SEO is a crucial online marketing technique. It helps you to get your web site to appear in search engine r ..
While we have given you some basic optimization tips to help you quickly boost your search engine ranking, we still recommend that you hire a Search Engine Optimization professional for the best results. Search engines change their guidelines regularly, making it impossible for any one or two people to stay on top of all the changes while still running their business. What was a great optimization tip yesterday, could get your site blacklisted today. Your SEO professional will watch over your site as if it was our own, ensuring your site is always running in peak form. For example, we predicted many of the guideline changes Google made in November of 2003, saving many of our customers from the massive fall in rankings most experienced.
About the Author
About the Author
Carmen is the VP Client Relations of Ms. SEO Inc., a Calgary based Search Engine Optimization & Internet Marketing Company. Ms. Seo Inc. works with their sister company Ms. Hype Inc., a Calgary Web Design Company, and their parent company Cr Carmen Jackson5 Valuable Search Engine Optimization Tips
