What is Anchor Text Optimization?
Anchor text optimization consists of the visible hyperlinked text on a webpage (e.g. in your article). Here's an example of anchor text optimization: Articles for Ezines. Putting your keywords into the anchor text has been discovered to be a significant factor in search engine rankings, as found in Google.
The History of Anchor Text Optimization.
Anchor Text Optimization was discovered by bloggers and has also been referred to as 'google bombing'. The bloggers in an experiment, put the anchor text of 'miserable failure' into their links, all pointing to the presidents website. Now, when you type 'miserable failure' into Google, the top result returned is the presidents website.
Holistic Search Engine Optimization
We all have heard that search engines are the number one resource for consumers to research and buy products or services online. In fact, marketing studies have shown that over 70% of web surfers use search engines to locate online merchants. The ramification of this statistic is simple: if you want to reach the members of your target market you need to make sure that your business web site appears in popular search engines.
Search engine optimization (SEO) can help you achieve this. SEO is a crucial online marketing technique. It helps you to get your web site to appear in search engine r ..
Importance of Keywords.
Writing free reprint articles is a great way to drive traffic to your sites and increases your business sales. However, much care must be taken in order to be sure that your article is actually using keywords that users are looking for in the search engines. Research suggests that 70-80% of all traffic to websites come directly from the search engines.
Benefits of Carefully Chosen Keywords and Anchor Text Optimization
If you write your free reprint articles based around carefully chosen keywords, your articles stand a strong chance of receiving significant traffic. It also helps if your article is optimized for the search engines. Typically, this involves having the keywords in the title, meta-tags, etc. By Anchor Text Optimizing your articles you will have in place the same mechanism that the bloggers successfully used. Imagine having your article posted on 30 different websites using this method. You would have 30 sites that link to your site via the authors resource box. And in this resource box is your Anchor text optimized link. It has been found that it can be done with as little as 20 inbound links. Your site may very well be ranked higher in search engine results for your chosen keywords as a result of utilizing this method. Good Luck!
5 Steps To Search Engine Optimization
The world of search engine optimization has changed a lot over the past couple years. Matter of fact it has changed a lot in the past few months. Five years ago no one designed their sites to be search engine friendly. Webmasters who did know a little bit about search engine optimization may have added some keywords into the meta tags but this was the extent of SEO. Now days without proper search engine optimization your web site will not get found by the general public. This will be the death of your e-business and you if you rely solely on the internet for your income. Search engine optimi ..
Carl Seppanen is an internet guru and frequent contributor to ArticleWareHouse.com. ArticleWareHouse.com is Your Source for FREE and License Based articles for writers and small biz: http://www.articlewarehouse.com/?-articles-ezines .
Carl SeppanenUsing Anchor Text Optimization In Your Article Viral Marketing Campaign
