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MSN is the third search engine now and has emphasis on using on page optimization techniques.
... instead Google and Yahoo pay close attention to your incoming link anchor text, so MSN indexes more pages than other search engines, and in result you can rank your pages higher and faster in MSN search engine.
Microsoft has published guidelines for site owners. It is important for MSN that you use well-formed HTML code and don't have broken links in your pages.
They suggest to:
Use a robots.txt file to control how MSNBot indexes your site, using a robots.txt file is important for other crawlers, too.
